An email course is the best way to prove your expertise and knowledge to the world and convert persons and companies in need of a solution, your solution, into customers.
You’re the expert!
Are you wondering how an email course can help your business?
Whom do you turn your customers to when they need help in your field of expertise? More importantly, whom do you want the rest of the world to turn to?
Companies in search of providers are no more than persons in search of answers to their questions. They have a problem, and need information to help them make sense of their needs.
When they find an expert willing to share their insights with them, they will be able to pinpoint their specific requirements and will turn into knowledgeable prospects that will hire no-one else but that expert. You have to be that expert.
What is an Email Course
Let’s be blunt: An email course is a course delivered by email. The beauty of it is that everything is automated: Once you have your course in place, you ‘students’ (customers, website visitors, prospects…) will receive a series of messages that constitute one lesson each.
Your prospective customers face a problem that you can solve. Through an email course, you can help them better understand their problem providing them with the information they need. And then you present your solution as the answer to that problem.
Once your customer and yourself are on the same page regarding the understanding of the problem, the conversation turns fluid and agreements are reached. Sales are made. Products are leveraged. Customers are happy. You are happy too.
Try our Email Courses for Free and Get a Taste of What You Can Offer
Your Ultimate Guide to Crafting Compelling Email Courses that Captivate and Convert
By the end of this free course, you will be able to create an email course that transforms prospects into fans and customers.
Staying safe during a heatwave
By the end of this free course, you will know how best to protect yourself and your loved ones during a heatwave.
This course example is perfect for organisations interested in providing public service courses to their audiences.
Or, you can use an email course as part of your onboarding process for new customers. Of for new employees. Use your imagination!
Use cases for an email course would be…
Your solution is difficult to sell; it involves a complex process that your prospects know they need but are not sure about how to tackle it. You can explain the process in 5-7 daily lessons and then introduce them to your solution, which they will now be able to appreciate and understand.
You have a list of subscribers to your newsletter and would like to know who is most interested in using your products and therefore open to buy or up-buy. So you create a free course for advanced users and invite your subscribers to enroll. Those who enrolled and finished the course are surely willing to talk to you.
You would like to qualify your database and populate it with more information to be able to segment it for future promotions. You create a fairly general, free email course to entice your subscribers to provide you with their interests, postal code, etc. Or you create several specialised courses on different topics to segment your users by interest.
You do not have a list of subscribers, but would like to start offering a newsletter, so you create a free course as a magnet for your list.
Benefits of an Email Course for your Users
Relax
They will get peace of mind knowing that there is a reliable source of information about the solution to their problems.
Knowledge
They will gain a clearer notion of how your products or services may be applied to their needs.
Confirmation
They will find reassurance in knowing that what they think they need is actually what they need, or support to make them see otherwise.
Comprehension
They will transform into knowledgeable customers that will help you better understand their requirements and thus get a more satisfying solution.
Reminders
On a more practical note, they do not have to remember to resume their course, because they will receive it automatically in their inbox.
Ease
They will not feel overwhelmed by lengthy articles in your blog, which will make the experience all the more agreeable to them.
Benefits of an Email Course for You
Easy to scale
An email course is easily scalable, so you just have to create the course and offer it to 1 or 1,000,000 students. You can as easily edit its contents: if anything changes in the technological environment that affects your proposition, you can update your content and it will be automatically available.
You as expert
An email course positions you or your company as experts in your field. It helps you build trust and provide value. Once a prospective customer has obtained value and learned what matters from you, it will be very unlikely that they go to someone else when in need.
Close the gap
An email course closes the ‘cold call’ gap and creates a natural interaction with your prospects, therefore bringing them closer to the purchase.
Make them love you
By receiving valuable information from you in their inbox, your audience will deem your messages as useful. They will be more prone to read any communication from you.
Natural list growth
An email course builds up your subscriber list, which in turn builds up your customer list.
Show them your products
And of course it is an opportunity to showcase your products and services, at the right moment, to the right person.
Reuse content
The content of an email course is reusable: Even if nobody signs up, you can leverage your effort to write blog posts, create YouTube videos or even a downloadable document that you can gate in your website as a magnet for a newsletter subscription.
Create courses like a pro
On top of all that, an email course is easy to create! We can help you along the way, not only in the technical aspects, but also in the content creation. You do not have to be an expert in Instructional Design or workflow creation and automation, because we are. You only have to be an expert in your field.
How we Help You to Create Your Email Course: What we Offer
Email course design and content creation
You have the necessary information, knowledge and expertise to give your audience the perfect guidance for their needs… and yours! But do you have the time to transform all that into a ship-shape email course?
Let us help you from the first steps:
- Our experts in Instructional Design will help you create the perfect course outline for your purposes.
- Our writers will create the content beside you to achieve the best possible results.
- Our team of producers will set up the different pieces to build the lessons and create the delivery schedule with you.
Form, landing pages and website integration
Integrate the subscription to your email course seamlessly in your website. Or create ad-hoc landing pages for subscription, quizzes, milestones or whichever need the design of your course has to fulfill.
Have videos on YouTube, Vimeo, or anywhere else that you would like to integrate into your email course? There’s nothing like an animated GIF preview of your video inserted in an email message to entice curiosity and provoke a click. Put those videos you produced to (more) good use!﹡
We will help you outline these needs and create the best strategy for your email course to reach to your targeted audience.
*Please note, we don’t produce videos ourselves. We encourage you to create your own or collaborate with a professional video production provider. We’re here to support you with the rest of your email course journey!
Email course automation and beyond
The core of an email course, and what gives it its advantages over, say, a blog article or a whitepaper, is its automation.
Mail Reach partners with solid email marketing and automation providers. We can help you create and set up for you all the automation needed to deliver your course to your audience:
- Subscription forms and automation, list maintenance and segmentation, all fully compliance with GDPR requirements.
- Message personalisation to achieve a warmer tone in your communications.
- Lesson automation and delivery according to the specifications laid out in the course design stage.
- Reporting of results to study engagement and allow for continuous improvement of your course or courses.
- Automation and nurturing based on your subscribers behaviour and engagement with the content.
- Creation of associated landing pages for your quizzes, additional content, or whatever requirement your course may have.
Are you ready to share your knowledge via an email course and find more customers?
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